Print Planning/Buying Division
FOR ADVERTISERS -
DPS Media Inc. offers the independent solution to your media planning and buying needs.
- You may be between agencies.
- You may not have in-house planning and buying services.
- Perhaps you don’t use an ad agency or only use an agency for creative services.
Whatever the reason, we can help.
DPS Media Inc. is an independent media planning and buying consultancy based in Toronto. We provide print media consulting, planning and buying services directly to advertisers.
We offer the media expertise of the large ad agencies and the personal attention you deserve.
We can work on a project by project basis, retainer or by the hour.
Clients:
LAVALIFE®. www.lavalife.com
WHERE SINGLES CLICK®.
Founded in 1987, Lavalife offers its community of sophisticated, savvy urban singles a suite of branded products, available on three separate platforms – voice, web and mobile. Each caters to the need to be connected, engaged and entertained anytime, anywhere, anyhow, through a variety of communication channels including Click, the online magazine for singles. Lavalife also hosts exciting events as well as produces and/or distributes web and mobile content in the form of editorials and alerts.
Lavalife's products include lavalifeWEB, lavalifeVOICE, lavalifeMOBILE, lavalifePRIME™, Lavalife2Go™, Lavalife Party, Manline.com, Manline®, Womanline.com, Night Exchange®, Click by Lavalife, TextChatFun™, Text2CLICK™, Browse2CLICK™, ChatHerUp™, SpeedFlirts™, Txteasers™ and ChatParty™. Each product provides a unique experience, specifically designed for a targeted demographic and psychographic profile.
Lavalife offers:
A selection of web, voice and mobile-based products and services providing "anytime, anywhere, anyhow" access to other singles
Three distinct communities on lavalifeVOICE and lavalife.com where open-minded singles can choose to participate – Dating, Relationship and Intimate Encounters.
Products and services beyond dating:
+ Click, the online magazine for singles
+ A series of singles events in Canada and the United States
Lavalife's head office and call centre are located in Toronto, Canada, employing over 250 staff.
lavalifeWEB has over 1.7 million members who exchange more than 700,000 messages every day.
HISTORY
Lavalife was started 21 years ago in 1987 by 5 young entrepreneurs in Toronto who started experimenting with IVR technology – (Interactive Voice Response)
Founders: Bruce Croxon, Dave Chamandy, Ed Lum, Nick Paine, Rasool Verjee,
1987 Teleclassifieds began with phone-based classified services that included personals, pets, furniture and apartments
1988 Teleclassifieds becomes Telepersonals, with only a phone-based personals service that allows singles to meet and talk via phone
1994 Traditional dial-up systems (CompuServe, AOL, Prodigy) begin to provide Internet access.
The World Wide Web begins to enter private homes.
1997 Webpersonals launches, allowing singles to come together online in new ways.
1999 Telepersonals expands during the 1990s from its home in Toronto to over 40 cities in North America and Australia.
2001 The Lavalife brand launches across Canada, the United States and Australia.
2004 LavalifeMOBILE debuts, allowing singles to expand their interaction to mobile devices.
2006 Click Magazine launches, offering a new style of internet magazine with awesome, engaging and viral content just for singles.
2007 Lavalife celebrates its 20th Anniversary and lavalifeWEB launches a sister site, lavalifePRIME, a social dating side for single baby boomers across the world.
2008 We continue to build relationships with other companies with the same target demographic as Lavalife.
LAVALIFE PRODUCTS
lavalifeVOICE
1-877-Lavalife
USA, Canada and Australia
Lavalife launched the Lavalife phone system in 1987 and now offers its voice services in over 60 markets across the United States, Canada and Australia. Through the marriage of Voice over Internet Protocol (VoIP) and Interactive Voice Response (IVR) technology, singles can record a personal profile receive responses from other interested singles, 24/7. If desired, singles can also connect live and one-on-one.